Tag Archives: meeting planning blog

3 Tips to Obtain Event Sponsors

Sponsorships can really help to offset the costs of events, meetings and more, but the question is, how do you get them?  Find out below.

1.  Try going after the second or third ranking company in an industry, instead of the industry leader.  This works because companies that aren’t on top in their field are always looking for ways to gain greater market share.

2.  Before you contact the sponsor company, make sure you are well versed on the company, their financial goals, targets, brand image and more.  This shows the sponsor company that you have done your homework.  Present a sponsor package that can help them acheive their goals.

3.  Make sure you start at least 6 months in advance so the company has time to adjust it’s budget if needed.

 

Joshua Gair – Impact Entertainment Services

www.impactentertains.com

Using Facebook in Your Events

Facebook is a great tool to utilize when planning your next event.  Check out some tips on how best to maximize a Facebook page in conjunction with events.

1.  Be genuine.  When  customers feel they are spoken to with authenticity by the brand, they have no problem expressing their affiliation to that brand.  Speak like a person talking to another person having a conversation, not like a corporation.

2.  Cross promote.  If you have a blog, Youtube page or other online asset, link them into the Facebook page to keep the content fresh.  Leverage what you are already doing and drive more people to your Facebook page.

3.  Measure the results.  Facebook offers an analytics package that measures the demographic breakdown of page visitors, traffic numbers, page views, and more.  This is a great tool to help you get better results from future campaigns.

Joshua Gair – Impact Entertainment Services

www.impactentertains.com

2 Real World Event Marketing Examples

1.  Microsoft – In an effort to generate word of mouth for its Windows Live Websites and services among moms, Microsoft opened Windows Live Portrait Studio pop-ups in Brooklyn, NY and San Francisco neighborhoods known for their strong family demographics.  The pop-ups were open for six weeks leading up to Mother’s Day.  Brand ambassadors signed up guests for a Windows Live ID to provide access to the free suite of Windows Live services.  While guests were waiting, performers entertained the kids with magic tricks and puppet shows.  Child photographers took family photos and sent guests to the Photo Lab where brand ambassadors helped them edit and send the photos to friends from the Studio.

2.  Target – To build a lasting relationship with the shoppers of tomorrow, the Target Back to College After Hours Shopping Event made meaningful connections with first year college students.  The idea was to be there during the transition from home to college.  Target stayed open late and provided free bus transportation to and from campuses to Target stores.  On campus, bran ambassadors greeted students with pop-up campus maps that highlighted the best places to study, where to watch the big games, as well as directions to Target stores.  To spread the word, the retailer posted the event on Facebook.  In the end, a total of 24,000 students attended the event from 14 universities nationwide and sales increased 11 percent year over year.

These examples provide some nice ideas of what can be done to liven up your event marketing mix.

Joshua Gair – Impact Entertainment Services

www.impactentertains.com

2 More Event Industry Resources

Here are a couple more event industry websites that may be helpful to you.

1.  www.incentiveworld.com

2.  www.cimmagazine.com

Joshua Gair – Impact Entertainment Services

www.impactentertains.com

Hey, I’m Certified!

There are many certifications in the meetings and events industry.  They can be very beneficial by offering advanced education and skills training and allowing you to do your job better.  They can also be helpful in establishing credibility when looking to capture business from a weary client.  A certification can make you stand out from other professionals who might be charging less money.  Below is a list of industry certifications along with the association that gives it.

–  Certified Association Executive – www.asaenet.org

–  Certified Meeting Professional – www.conventionindustry.org

–  Certified Hospitality Marketing Executive – www.hsmai.org

– Certified Special Events Professional – www.ises.com

– Certification in Meeting Management – www.mpiweb.org

– Certified Speaking Professional – www.nsaspeaker.org

– Certified Incentive and Travel Executive – www.site-intl.org

If I missed any let me know by leaving a comment.

Joshua Gair – Impact Entertainment Services

www.impactentertains.com

Musical Entertainment Ideas

A great event is one that will appeal to all the senses, and event planners hire bands and musicians to serve as the primary focus or background of an event. What’s great about music is that it appeals to the sense of sound and sight, so two of the five senses are covered.

The following ideas  can certainly be considered, depending on your event theme and budget.

1. Blues

Originating in the deep south and made famous through Chicago, event planners should consider blues bands for theme events with a club atmosphere combined with southern cooking and non-stop dancing all night. B.B. King and Muddy Waters were the pioneers.

Event planners should hire a band with a lead singer and the following instruments:

  • Bass
  • Drums
  • Guitar
  • Harmonica
  • Piano

2. Bluegrass

Bluegrass has a unique, informal sound, and its roots can be found in a combination of folk, blues, celtic, gospel and early country music. A distinctive sound that came into its own around the 1950s, it originated in Kentucky and was later influenced in Arkansas and Tennesse. This style of music is great for outdoor picnics and barbeques, among others.

Event planners should hire a quartet that includes acoustic stringed instruments and vocals:

  • Acoustic guitar
  • banjo
  • bass
  • fiddle
  • mandolin

3. Classical

Event planners hire classical musicians for the appealing sound and ease of placing them anywhere, and they’re great as background or a focal point. And a musician dressed in formal attire is a visually appealing touch of elegance for any event.Classical musicians are hired as duo (2), trio (3), quartet (4), quintet (5), sextet (6), septet (7), octet (8), nonet (9), decet (10) and larger options exist.

  • Brass ensemble
  • Chamber music
  • Classical duo
  • Classical guitar
  • Classical piano
  • Classical trio
  • Harp
  • String quartet: two violins, one violo, one cello
  • Woodwind

4. Country

Country music has a lot of crossover appeal to audiences, and hiring a country or western band is a great hit at outdoor and sporting events. In addition to some of the most compelling lyrics, country music usually incorporates any of the following instruments:

  • Autoharp
  • Banjo
  • Bass
  • Dobro
  • Drums
  • Dulcimer
  • Fiddle
  • Guitar
  • Harmonica
  • Mandolin
  • Piano
  • Pedal steel guitar
  • Washboard
  • Zither

5. Jazz

Jazz music is a successful hit for any corporate event that has a New Orleans theme or to recreate the big band era of the 1940s in a cozy club environment. And there are many styles of jazz, including hot jazz, swing jazz and latin jazz.Event planners have a lot of options with jazz: trio, quartet, quintet, or sextet. Or, if you have the resources, a big jazz band could have 20 or more musicians. In addition to a great jazz singer, instruments include:

  • Accordian
  • Fiddle
  • Flute
  • Guitar
  • Keyboard
  • Mandolin
  • Percussion
  • Piano
  • Saxophone
  • Trumpet
  • Violin

6. Pop and Rock

Pop music grew out of the rock era of the 50s and 60s, and appeals to the largest audience of people. Its style is influenced by rock, country, rhythm & blues and, yes, even disco. Pop bands are hired to encourage singing and dancing all night.

7. Singers

In addition to the various band and music options, another consideration for an event planner is to hire vocalists. Popular options include:

  • A cappella
  • Barbershop quartet
  • Choral group

8. Solo Musicians

For a simple yet elegant touch that is also easier on a budget, event planners can hire a solo artist to create mood and background music at any point in time for a program. Classic options include the following:

  • Acoustic guitar
  • Banjo
  • Cello
  • Flute
  • Guitar
  • Harp
  • Percussion
  • Piano
  • Violin

9. Soul and Motown

Originating in the 1950s in Detroit, soul music was popularized by Aretha Franklin, James Brown, Diana Ross and the Supremes, Smokie Robinson, Stevie Wonder, Tina Turner and others. And soul music is great to engage a crowd for an evening party. Soul has been influenced by many styles of music, including country, gospel and jazz.

Event planners should consider hiring a four member band with a great lead singer and the following instruments:

  • Bass
  • Drums
  • Guitar
  • Harmonica
  • Piano

10. World Music

World music offers an excellent touch for nearly every program. In addition to vocalists, sounds include:

  • Celtic: Bagpipes, banjo, fiddle, flute, harp and mandolins.
  • Greek: Bouzouki and guitar.
  • Hawaiian: Slack key guitar, steel guitar, ukulele and dancers.
  • Klezmer: bass, clarinet, cimbalom, saxophone, trumpet, violin and vocalist(s).
  • Latin: Conga drums, maracas, piano, saxophones, trombones, trumpets and upright bass.
  • Reggae: Bass drums, drums, guitar, steel pans, and percussion instruments.
  • Joshua Gair – Impact Entertainment Services

    www.impactentertains.com

    5 Social Media Tips You Can Use

    1.  Organize a Tweetup.

    2.  Use Twitpic to share photos.

    3.  Use the YouTube NonProfit Program for advocacy or to raise money for a cause you support.

    4.  Hold a contest on your Facebook Fan Page in order to engage your fans to participate.

    5.  Ask Facebook fans to upload videos that support your mission.  This is a great way to get your fans involved and you could even give away a prize for the best video, most comedic video, or whatever.

    Joshua Gair – Impact Entertainment Services

    www.impactentertains.com