Sponsorships can really help to offset the costs of events, meetings and more, but the question is, how do you get them? Find out below.
1. Try going after the second or third ranking company in an industry, instead of the industry leader. This works because companies that aren’t on top in their field are always looking for ways to gain greater market share.
2. Before you contact the sponsor company, make sure you are well versed on the company, their financial goals, targets, brand image and more. This shows the sponsor company that you have done your homework. Present a sponsor package that can help them acheive their goals.
3. Make sure you start at least 6 months in advance so the company has time to adjust it’s budget if needed.
Joshua Gair – Impact Entertainment Services