Tag Archives: event marketing tips

Using Facebook in Your Events

Facebook is a great tool to utilize when planning your next event.  Check out some tips on how best to maximize a Facebook page in conjunction with events.

1.  Be genuine.  When  customers feel they are spoken to with authenticity by the brand, they have no problem expressing their affiliation to that brand.  Speak like a person talking to another person having a conversation, not like a corporation.

2.  Cross promote.  If you have a blog, Youtube page or other online asset, link them into the Facebook page to keep the content fresh.  Leverage what you are already doing and drive more people to your Facebook page.

3.  Measure the results.  Facebook offers an analytics package that measures the demographic breakdown of page visitors, traffic numbers, page views, and more.  This is a great tool to help you get better results from future campaigns.

Joshua Gair – Impact Entertainment Services



2 Real World Event Marketing Examples

1.  Microsoft – In an effort to generate word of mouth for its Windows Live Websites and services among moms, Microsoft opened Windows Live Portrait Studio pop-ups in Brooklyn, NY and San Francisco neighborhoods known for their strong family demographics.  The pop-ups were open for six weeks leading up to Mother’s Day.  Brand ambassadors signed up guests for a Windows Live ID to provide access to the free suite of Windows Live services.  While guests were waiting, performers entertained the kids with magic tricks and puppet shows.  Child photographers took family photos and sent guests to the Photo Lab where brand ambassadors helped them edit and send the photos to friends from the Studio.

2.  Target – To build a lasting relationship with the shoppers of tomorrow, the Target Back to College After Hours Shopping Event made meaningful connections with first year college students.  The idea was to be there during the transition from home to college.  Target stayed open late and provided free bus transportation to and from campuses to Target stores.  On campus, bran ambassadors greeted students with pop-up campus maps that highlighted the best places to study, where to watch the big games, as well as directions to Target stores.  To spread the word, the retailer posted the event on Facebook.  In the end, a total of 24,000 students attended the event from 14 universities nationwide and sales increased 11 percent year over year.

These examples provide some nice ideas of what can be done to liven up your event marketing mix.

Joshua Gair – Impact Entertainment Services


4 Cool Event Ideas

Here are some interesting event ideas that can add a unique twist to your next event, conference and more.

1.  Hire 3 trumpeters and a stentor and announce every arriving guest.

2.  Divide a party into rooms – “civilized”, “louder”, and “rockin” – and let people choose the decibel levels for themselves.

3.  Instead of a plain old bar, rent a cruvinet with dozens of interesting wines on tap and let guests serve themselves.

4.  Assign an escort to every photographer and insist that they ask before shooting.

Joshua Gair – Impact Entertainment Services


5 Marketing Tips Event & Meeting Planners Can Use

1.  Make your phone message or voice mail say something about your business or announce a sale.  This way you are always marketing even when you cannot answer the phone.

2.  Make a strong guarantee or even a money back guarantee to entice what may be wary customers.  This is a great way to get new customers to give you a chance, just make sure you can deliver.

3.  Spy on your competitors by calling them up, asking for information or having friends do it for you.  Analyze how they handle everything and then look at how you can improve what they do.  How is their customer service?  Is their website user friendly?  How informative are their marketing materials?  Get the inside scoop.

4.  Send official looking invitations to your customers or prospects to announce a sale, grand opening, seminar or other event.  You could even create tickets to give to customers that will let them in for a special promotion.

5.  Send all new customer a “welcome kit” consisting of your literature, testimonials, informative articles, promotional item, business card, and perhaps a coupon.  This is a great way to start off your relationship with the new customer on a strong footing.

Joshua Gair – Impact Entertainment Services


4 Marketing Tips for Event Planners

1.  Look for markets that you can serve where your competitors are not already serving.  Be the first one in that market and own the biggest piece of the pie.  You could also go the opposite route and look for small niches that you can dominate, after all, there is riches in niches.  Perhaps there is a market outside of your home state, or even internationally.  Start exploring.

2.  Upsell your clients.  When your customers are working with you, are you notifying them of unique add on items for which they can use for their event and that also have a nice profit for you as well.  These can be things such as gift bags, photography booths, and more.  The more options you present to your client the better chance you have of making the extra sale.

3.  Are you educating your clients and potential clients?  Most prospects probably think that event and meeting planners are a dime a dozen.  Provide them with lots of informative material where they can learn what sets you apart and also what makes you the expert that they should do business with.  Articles, tip sheets, booklets, and blogs are a great way to accomplish this.

4.  Ask your clients to fill out a short survey after they have done business with you to discover your strengths, weaknesses, and places to change.  The survey is also a great place to ask for a referral, get detailed customer information in order to pursue similar customers, and find out what they thought of the overall experience with your company.  This builds tremendous goodwill and will make your clients into friends and isn’t that what we all want?

Josh Gair – Impact Entertainment Services


5 More Tips For Event Companies to Survive the Recession

1.  Instead of advertising in publications, try writing a great informative article that illustrates your expertise and also aims at your target market.  After you have written the article, offer it to publications that match your market.

2.  Start a blog, like this one!  A blog helps you connect with your customers and develop a relationship past just trying to sell something in the short term and it also allows you to deliver great content to your target market.

3.  Use super creative mailings to reach customers and prospects and get them to respond.  You might try sending a small stuffed dog toy with a note in it’s mouth saying, “I don’t mean to hound you, but I would love to meet with you.”  You could also send a giant cookie with a letter that reads, “Your one tough cookie.”  Use your imagination and think outside the box.  I have used these ideas and more and had great success.  The key is to mail something that cannot be ignored and a lumpy envelople or box sends just that message.

4.  Pick only the networking events you feel are the most worthwhile.  In this economy, it is tempting to go to tons of networking events to try and get business.  You will waste your time and money at most, so pick a few, find out who is attending, and go regularly to develop deep relationships.  It will benefit you in the long run.

5.  Offer an offbeat promotion in conjunction with a holiday.  Instead of doing a christmas holiday promotion like so many do, you may want to try something on Halloween or April Fools Day to stand out.  The promotion could be a coupon, free gift with purchase, extra services, etc…  Whatever you do, do not send an email or mailing out wishing everyone a happy holidays without some kind of offer, as it is usually a waste of money and time in my opinion.  If you are going to send something out, especially in this economy, make sure there is a great offer for the customer.

Enjoy these tips and more importantly, use them!

Josh Gair – Impact Entertainment


5 Tips For Event Companies to Survive the Recession

1. Make sure you do not have all of your business concentrated in one or a few sources, clients, venues, etc. It’s now more important than ever to have multiple streams of income for your business to be sustainable in this economy. Are you diversified?

2. Look at your database of clients. Are there any clients that you have not talked to or dealt with in a long time? Call them up and rekindle that relationship. It could prove very beneficial in the future or even the short term.

3. Use social networking websites targeted to the events industry and build up your network of contacts to get business. This is free and allows you to network without leaving your office.  Check out www.I-meet.com

4. Create strategic referral alliances that can consistently send leads your way. If you are an events or meeting planner, you may want to create a partnership/friendship with an events center.

5. Go to your very best clients or friends in the industry and ask them for a referral for a particular kind of client you want to work with, or if there is someone you are trying to get in with, see if they have a contact that can put you in touch with them. Be sure to reward you client or friend for the referral with a small gift such as a box of chocolates.

Hope this helps, and hang in there!

Joshua Gair – Impact Entertainment