Tag Archives: event marketing ideas

2 Real World Event Marketing Examples

1.  Microsoft – In an effort to generate word of mouth for its Windows Live Websites and services among moms, Microsoft opened Windows Live Portrait Studio pop-ups in Brooklyn, NY and San Francisco neighborhoods known for their strong family demographics.  The pop-ups were open for six weeks leading up to Mother’s Day.  Brand ambassadors signed up guests for a Windows Live ID to provide access to the free suite of Windows Live services.  While guests were waiting, performers entertained the kids with magic tricks and puppet shows.  Child photographers took family photos and sent guests to the Photo Lab where brand ambassadors helped them edit and send the photos to friends from the Studio.

2.  Target – To build a lasting relationship with the shoppers of tomorrow, the Target Back to College After Hours Shopping Event made meaningful connections with first year college students.  The idea was to be there during the transition from home to college.  Target stayed open late and provided free bus transportation to and from campuses to Target stores.  On campus, bran ambassadors greeted students with pop-up campus maps that highlighted the best places to study, where to watch the big games, as well as directions to Target stores.  To spread the word, the retailer posted the event on Facebook.  In the end, a total of 24,000 students attended the event from 14 universities nationwide and sales increased 11 percent year over year.

These examples provide some nice ideas of what can be done to liven up your event marketing mix.

Joshua Gair – Impact Entertainment Services

www.impactentertains.com

Event Industry Tips

Here is a great video with lots of useful marketing ideas to attract more clients in the events and meetings industry.  Make sure you grab a pen and paper.

Joshua Gair – Impact Entertainment Services

www.impactentertains.com

Unique Event Marketing Examples

Here are some unique real world event marketing examples.  Perhaps you can adapt ideas from them to help develop your own ideas.

1.  Wise potato chips set the world record for most chips crunched at the same time at a Mets game this summer.

2.  Southwest Airlines is the latest airline to set up a pop-up in Manhattan theirs being a café-like setting in Bryant Park.

3. Saks Fifth Avenue used a road show geared toward women who are just starting to use makeup.  This is a great way to capture customers in their early stages and keep them loyal.

Joshua Gair – Impact Entertainment Services

www.impactentertains.com

Musical Entertainment Ideas

A great event is one that will appeal to all the senses, and event planners hire bands and musicians to serve as the primary focus or background of an event. What’s great about music is that it appeals to the sense of sound and sight, so two of the five senses are covered.

The following ideas  can certainly be considered, depending on your event theme and budget.

1. Blues

Originating in the deep south and made famous through Chicago, event planners should consider blues bands for theme events with a club atmosphere combined with southern cooking and non-stop dancing all night. B.B. King and Muddy Waters were the pioneers.

Event planners should hire a band with a lead singer and the following instruments:

  • Bass
  • Drums
  • Guitar
  • Harmonica
  • Piano

2. Bluegrass

Bluegrass has a unique, informal sound, and its roots can be found in a combination of folk, blues, celtic, gospel and early country music. A distinctive sound that came into its own around the 1950s, it originated in Kentucky and was later influenced in Arkansas and Tennesse. This style of music is great for outdoor picnics and barbeques, among others.

Event planners should hire a quartet that includes acoustic stringed instruments and vocals:

  • Acoustic guitar
  • banjo
  • bass
  • fiddle
  • mandolin

3. Classical

Event planners hire classical musicians for the appealing sound and ease of placing them anywhere, and they’re great as background or a focal point. And a musician dressed in formal attire is a visually appealing touch of elegance for any event.Classical musicians are hired as duo (2), trio (3), quartet (4), quintet (5), sextet (6), septet (7), octet (8), nonet (9), decet (10) and larger options exist.

  • Brass ensemble
  • Chamber music
  • Classical duo
  • Classical guitar
  • Classical piano
  • Classical trio
  • Harp
  • String quartet: two violins, one violo, one cello
  • Woodwind

4. Country

Country music has a lot of crossover appeal to audiences, and hiring a country or western band is a great hit at outdoor and sporting events. In addition to some of the most compelling lyrics, country music usually incorporates any of the following instruments:

  • Autoharp
  • Banjo
  • Bass
  • Dobro
  • Drums
  • Dulcimer
  • Fiddle
  • Guitar
  • Harmonica
  • Mandolin
  • Piano
  • Pedal steel guitar
  • Washboard
  • Zither

5. Jazz

Jazz music is a successful hit for any corporate event that has a New Orleans theme or to recreate the big band era of the 1940s in a cozy club environment. And there are many styles of jazz, including hot jazz, swing jazz and latin jazz.Event planners have a lot of options with jazz: trio, quartet, quintet, or sextet. Or, if you have the resources, a big jazz band could have 20 or more musicians. In addition to a great jazz singer, instruments include:

  • Accordian
  • Fiddle
  • Flute
  • Guitar
  • Keyboard
  • Mandolin
  • Percussion
  • Piano
  • Saxophone
  • Trumpet
  • Violin

6. Pop and Rock

Pop music grew out of the rock era of the 50s and 60s, and appeals to the largest audience of people. Its style is influenced by rock, country, rhythm & blues and, yes, even disco. Pop bands are hired to encourage singing and dancing all night.

7. Singers

In addition to the various band and music options, another consideration for an event planner is to hire vocalists. Popular options include:

  • A cappella
  • Barbershop quartet
  • Choral group

8. Solo Musicians

For a simple yet elegant touch that is also easier on a budget, event planners can hire a solo artist to create mood and background music at any point in time for a program. Classic options include the following:

  • Acoustic guitar
  • Banjo
  • Cello
  • Flute
  • Guitar
  • Harp
  • Percussion
  • Piano
  • Violin

9. Soul and Motown

Originating in the 1950s in Detroit, soul music was popularized by Aretha Franklin, James Brown, Diana Ross and the Supremes, Smokie Robinson, Stevie Wonder, Tina Turner and others. And soul music is great to engage a crowd for an evening party. Soul has been influenced by many styles of music, including country, gospel and jazz.

Event planners should consider hiring a four member band with a great lead singer and the following instruments:

  • Bass
  • Drums
  • Guitar
  • Harmonica
  • Piano

10. World Music

World music offers an excellent touch for nearly every program. In addition to vocalists, sounds include:

  • Celtic: Bagpipes, banjo, fiddle, flute, harp and mandolins.
  • Greek: Bouzouki and guitar.
  • Hawaiian: Slack key guitar, steel guitar, ukulele and dancers.
  • Klezmer: bass, clarinet, cimbalom, saxophone, trumpet, violin and vocalist(s).
  • Latin: Conga drums, maracas, piano, saxophones, trombones, trumpets and upright bass.
  • Reggae: Bass drums, drums, guitar, steel pans, and percussion instruments.
  • Joshua Gair – Impact Entertainment Services

    www.impactentertains.com

    3 Event Marketing Tips

    Here are some cool tips to help market your next event.

    1.  Send out text messages to people who are on your list of interested prospects.  As long as you have their phone number, you can do this.  This is different because everyone carries their phone with them, so you are almost guaranteed that they will read you message.  However be aware that some people may find this intrusive.  It’s effectiveness depends on the event.  I think it would work well for social events, high end parties and more.  You should send out the text a day or two before the event as a short reminder so you don’t abuse it.

    2.  Have businesses that cater to the same target audience that your event does send out an email blast to their list of customers in exchange for a piece of the revenue or some other perk.

    3.  Tell guests to come dressed in the weirdest outfit they can find and then give out awards for the best or worst dressed.  This can get buzz going about the different outfits people will put together.  Make sure you tell people that they must use clothes that they already own, no going out and putting together an outfit.  This makes it extra fun because everyone gets to see some of the crazy clothes people have in their closets.

    Joshua Gair – Impact Entertainment Services

    www.impactentertains.com

    4 Marketing Ideas for Event Planners

    1.  Call your local radio station or local TV news network and make a pitch for an ongoing teaching series about how to put together great social events and/or business events.  You would be the host and this positions you as an expert and gives you instant credibility.  Each series would focus on a different topic in regards to planning an event.

    2.  Instead of giving out sales brochures to customers who ask for information about you and your company, give them educational material that they will keep.  Give free tips, expert advice and more.  This kind of information will not go into the trash and when they do need your services, they will know just who to call.

    3.  Find out your customer’s birthdays when you first start doing business with them.  When the time comes, make a phone call to wish them a happy birthday.  This goes a long way, since almost no one does it anymore.  Do not make it a sales pitch, just a courtesy call to show you care.  It will pay off in the long run and deepen your relationship beyond business.

    4.  Call a local community college and ask if they have interns looking to get experience in event and meeting planning.  Students can be a great source of energy, help and more, and best of all they are free.

    Joshua Gair – Impact Entertainment Services

    www.impactentertains.com

    Guerilla Music Marketing

    There are many ways to incorporate entertainment marketing into your events, whether it be through a headlining concert, sponsoring an up and coming artist that is geared toward your target market, or having an artist actually mention your product or service in one of their songs, which is exactly what rap duo Ru-D.M.C did a number of years ago.  Take a look at an older example of event marketing and entertainment coming together to form a great partnership.

    In the 80’s, rap pioneers Run-D.M.C wrote a song about their favorite brand of sneakers, aptly titled “My Adidas.”  At one concert attended by an Adidas executive, Run D.M.C actually held their unlaced Adidas up in the air, enticing the crowd to wave theirs, too.  Of course, the executive loved it and Run D.M.C did end up with an endorsement deal, but that wasn’t their intent.

    They didn’t write the song because they were paid.  They just genuinely liked Adidas shoes.  Today, rappers are paid to mention brands in songs.  Jay-Z was paid to mention Motorola.  But other rappers insist their endorsements are organic, that is, they’re just injecting a little dose of reality into their songs.  It does seem to work as sales for the mentioned product almost always soar after the release of the song.

    Joshua Gair – Impact Entertainment Services

    www.impactentertains.com