Tag Archives: event marketing blog

4 Cool Event Ideas

Here are some interesting event ideas that can add a unique twist to your next event, conference and more.

1.  Hire 3 trumpeters and a stentor and announce every arriving guest.

2.  Divide a party into rooms – “civilized”, “louder”, and “rockin” – and let people choose the decibel levels for themselves.

3.  Instead of a plain old bar, rent a cruvinet with dozens of interesting wines on tap and let guests serve themselves.

4.  Assign an escort to every photographer and insist that they ask before shooting.

Joshua Gair – Impact Entertainment Services



Hey, I’m Certified!

There are many certifications in the meetings and events industry.  They can be very beneficial by offering advanced education and skills training and allowing you to do your job better.  They can also be helpful in establishing credibility when looking to capture business from a weary client.  A certification can make you stand out from other professionals who might be charging less money.  Below is a list of industry certifications along with the association that gives it.

–  Certified Association Executive – www.asaenet.org

–  Certified Meeting Professional – www.conventionindustry.org

–  Certified Hospitality Marketing Executive – www.hsmai.org

– Certified Special Events Professional – www.ises.com

– Certification in Meeting Management – www.mpiweb.org

– Certified Speaking Professional – www.nsaspeaker.org

– Certified Incentive and Travel Executive – www.site-intl.org

If I missed any let me know by leaving a comment.

Joshua Gair – Impact Entertainment Services


Musical Entertainment Ideas

A great event is one that will appeal to all the senses, and event planners hire bands and musicians to serve as the primary focus or background of an event. What’s great about music is that it appeals to the sense of sound and sight, so two of the five senses are covered.

The following ideas  can certainly be considered, depending on your event theme and budget.

1. Blues

Originating in the deep south and made famous through Chicago, event planners should consider blues bands for theme events with a club atmosphere combined with southern cooking and non-stop dancing all night. B.B. King and Muddy Waters were the pioneers.

Event planners should hire a band with a lead singer and the following instruments:

  • Bass
  • Drums
  • Guitar
  • Harmonica
  • Piano

2. Bluegrass

Bluegrass has a unique, informal sound, and its roots can be found in a combination of folk, blues, celtic, gospel and early country music. A distinctive sound that came into its own around the 1950s, it originated in Kentucky and was later influenced in Arkansas and Tennesse. This style of music is great for outdoor picnics and barbeques, among others.

Event planners should hire a quartet that includes acoustic stringed instruments and vocals:

  • Acoustic guitar
  • banjo
  • bass
  • fiddle
  • mandolin

3. Classical

Event planners hire classical musicians for the appealing sound and ease of placing them anywhere, and they’re great as background or a focal point. And a musician dressed in formal attire is a visually appealing touch of elegance for any event.Classical musicians are hired as duo (2), trio (3), quartet (4), quintet (5), sextet (6), septet (7), octet (8), nonet (9), decet (10) and larger options exist.

  • Brass ensemble
  • Chamber music
  • Classical duo
  • Classical guitar
  • Classical piano
  • Classical trio
  • Harp
  • String quartet: two violins, one violo, one cello
  • Woodwind

4. Country

Country music has a lot of crossover appeal to audiences, and hiring a country or western band is a great hit at outdoor and sporting events. In addition to some of the most compelling lyrics, country music usually incorporates any of the following instruments:

  • Autoharp
  • Banjo
  • Bass
  • Dobro
  • Drums
  • Dulcimer
  • Fiddle
  • Guitar
  • Harmonica
  • Mandolin
  • Piano
  • Pedal steel guitar
  • Washboard
  • Zither

5. Jazz

Jazz music is a successful hit for any corporate event that has a New Orleans theme or to recreate the big band era of the 1940s in a cozy club environment. And there are many styles of jazz, including hot jazz, swing jazz and latin jazz.Event planners have a lot of options with jazz: trio, quartet, quintet, or sextet. Or, if you have the resources, a big jazz band could have 20 or more musicians. In addition to a great jazz singer, instruments include:

  • Accordian
  • Fiddle
  • Flute
  • Guitar
  • Keyboard
  • Mandolin
  • Percussion
  • Piano
  • Saxophone
  • Trumpet
  • Violin

6. Pop and Rock

Pop music grew out of the rock era of the 50s and 60s, and appeals to the largest audience of people. Its style is influenced by rock, country, rhythm & blues and, yes, even disco. Pop bands are hired to encourage singing and dancing all night.

7. Singers

In addition to the various band and music options, another consideration for an event planner is to hire vocalists. Popular options include:

  • A cappella
  • Barbershop quartet
  • Choral group

8. Solo Musicians

For a simple yet elegant touch that is also easier on a budget, event planners can hire a solo artist to create mood and background music at any point in time for a program. Classic options include the following:

  • Acoustic guitar
  • Banjo
  • Cello
  • Flute
  • Guitar
  • Harp
  • Percussion
  • Piano
  • Violin

9. Soul and Motown

Originating in the 1950s in Detroit, soul music was popularized by Aretha Franklin, James Brown, Diana Ross and the Supremes, Smokie Robinson, Stevie Wonder, Tina Turner and others. And soul music is great to engage a crowd for an evening party. Soul has been influenced by many styles of music, including country, gospel and jazz.

Event planners should consider hiring a four member band with a great lead singer and the following instruments:

  • Bass
  • Drums
  • Guitar
  • Harmonica
  • Piano

10. World Music

World music offers an excellent touch for nearly every program. In addition to vocalists, sounds include:

  • Celtic: Bagpipes, banjo, fiddle, flute, harp and mandolins.
  • Greek: Bouzouki and guitar.
  • Hawaiian: Slack key guitar, steel guitar, ukulele and dancers.
  • Klezmer: bass, clarinet, cimbalom, saxophone, trumpet, violin and vocalist(s).
  • Latin: Conga drums, maracas, piano, saxophones, trombones, trumpets and upright bass.
  • Reggae: Bass drums, drums, guitar, steel pans, and percussion instruments.
  • Joshua Gair – Impact Entertainment Services


    6 Tips on How to Get the Most from Trade Shows

    1.  Target 5 important people in your industry that you want to get to know.  Seek them out and develop a deep relationship with them.  These could be big potential customers, CEO’s, etc…

    2.  Be a team and split the responsibilities.  If more than one person is attending from your company, split up and assign responsibilities.

    3.  Attend seminars and lectures where you can network with your customers and prospects.  Sitting next to the right person in a seminar can be very beneficial.  If you meet a prospect or customer, ask what seminars they plan to attend and make sure to go as well.

    4.  Stay at the main hotel of the trade show.  Be in the middle of what’s happening.  It may cost more money, but it is definitely worth it.  You save time on travel and can network longer and more effectively.

    5.  Do not talk with fellow employees and friends.  It is a waste of time and money.  You are there to network, never forget that.

    6.  Get to know the people you are talking to by asking creative questions such as, “How did you get started in this business?”  This works because people love to talk about themselves and helps you to be remembered.

    Joshua Gair – Impact Entertainment Services


    Free Conference Calls????

    No, it is not a pipe dream, but a reality.  Check out this great resource below.


    Joshua Gair – Impact Entertainment Services


    I Need Money….at Tradeshows

    Tradeshows are a waste of time and money.  We stand around, selling our hearts out, and what do we have to show at the end of the day?  Nothing

    That’s the result you should expect, if you’re like most exhibitors, and neglect the most crucial aspect of tradeshow participation: Follow Up.

    What happens at the tradeshow is import to your success, but equally important is what happens after the show.  This is where most exhibitors drop the ball.  Differentiate your company from its peers and wring the full value from your tradeshow participation.  To truly benefit from all the hard work what went into exhibiting, must ensure that appropriate follow-up activities take place.

    Research tells us that over 80% of leads gathered at tradeshows are never followed up. That’s a phenomenal number, especially when each lead has the potential to generate profit for your company.

    Why do so many leads fall by the wayside?

    It’s because show leads have a reputation for having no substance – they’re either just cold business cards or similar basic information imprinted on a company lead card. There’s nothing there to give already busy professionals a reason to follow up.

    Even if the salespeople do follow up, there’s only so much they can learn from a business card or bare bone information.  For salespeople to view leads as being worthwhile for follow-up, they need quality information.

    For this reason, it is vital that before the show you spend time going over the lead collecting process. Clarify exactly what types of information should be recorded on lead cards. Explain the importance of the information you are gathering. Make sure everyone knows exactly how to operate the card readers and use the printouts and lead cards.

    Everyone working the show should know exactly what results you want to achieve at the various tradeshows you attend. Each show should have its own set of specific, clear, quantifiable, realistic goals. These goals should be in line with your company’s overall marketing objectives.

    These goals give staffers something to strive for, but they also serve as benchmarks to evaluate and measure team and individual performance.

    To achieve and perhaps surpass your specific goals, you need a follow up system. The best time to develop your follow up system is during the planning and training stage.

    Use this time prior to the show establish how the leads will be handled.  For example, select a team member to take responsibility for collecting all “hot” leads at the end of each day and overnight them to the home office for immediate processing.  Assign someone at the home office as a “follow-up” manager.  This person takes charge of the entire follow-up process and should be someone who does not attend the show.  Their job is to carry out the follow-up system that was established before the show.

    Timeliness is of essence with all leads, not just the “hot” ones.  Obviously you’re not going to overnight every single lead back to the home office, but there are steps you can take to ensure you stand out from the crowd of exhibitors.

    It is important to send something, such as a letter, email, or broadcast fax, to everyone who came by the booth to thank them and let them know when they can expect to hear from your company again.  This should be done within three to five days after the show.  Remember, if you don’t follow up, your competitors will.

    Use contact management database programs to ensure your sales staff get leads that are as complete and useful as possible.  Then, after leads are distributed, hold your account representatives responsible for the results.

    There should be a written progress report from each salesperson at regular, predetermined intervals.  This information can be used to track their performance, sales made, etc.

    Some companies use performance in lead follow up as one factor in a salesperson’s annual performance review.  Knowing that they will be held accountable for results is a powerful motivator.

    At the end of the day, management wants to know their money was well spent.  Keeping track of your leads will allow you to measure sales directly attributable to your tradeshow participation.  Recording this data will allow you to provide qualitative and quantitative analysis of the show.

    For example, you can calculate the return-on-investment to demonstrate to management the effect tradeshows have on the bottom line. To measure the cost per tradeshow lead, simply divide your total show expenditure by the number of leads gathered.  To measure the cost per sale, divide the total show expenditure by the number of sales.

    Qualitative data, such as types of prospects who visited the booth, dates and times of their visit, products/services of interest, buying intent, and results of any pre-show promotional activity often proves invaluable when planning future show participation.

    The key to tradeshow success is wrapped up in the lead management process.  It starts with knowing at the outset what you want to achieve, then continues through establishing a strategy that is user-friendly, and finally the actual follow-up operation leads to bottom-line profitability.  With a little forethought and planning the results will speak for themselves.

    Joshua Gair – Impact Entertainment Services


    5 Social Media Tips You Can Use

    1.  Organize a Tweetup.

    2.  Use Twitpic to share photos.

    3.  Use the YouTube NonProfit Program for advocacy or to raise money for a cause you support.

    4.  Hold a contest on your Facebook Fan Page in order to engage your fans to participate.

    5.  Ask Facebook fans to upload videos that support your mission.  This is a great way to get your fans involved and you could even give away a prize for the best video, most comedic video, or whatever.

    Joshua Gair – Impact Entertainment Services