Category Archives: Uncategorized

Session Opener Entertainment Ideas

I have had a number of clients recently come to us asking for some session opener entertainment ideas for their annual conference, convention and more.  They are looking for something fast paced, high energy, and visual to get people’s attention and wake them up.  Below are some great ideas for session opening entertainment.

– Break Dancers

– Fire Eater

– Solo Acrobat

– Marching Band

– Kid Singer with a powerful voice

– Illusionist/Stage Magician

– Choir

Joshua Gair – Impact Entertainment Services

www.impactentertains.com

Book The Little Couple for Your Event

If you watch TLC, then you have probably seen the popular show called The Little Couple.  The show follows  the lives of Bill Klein and Jennifer Arnold both of whom have dwarfism.  Bill is a businessman and Jen is a neonatologist.  The show has been very popular and I have been getting emails asking about booking them for appearances, events, and more.  I can book them for select dates, so if you are interested, go to my website and shoot me an email.  In the meantime, in case you have not seen the show, here is a clip.

Joshua Gair – Impact Entertainment Services

www.impactentertains.com

Hey, I’m Certified!

There are many certifications in the meetings and events industry.  They can be very beneficial by offering advanced education and skills training and allowing you to do your job better.  They can also be helpful in establishing credibility when looking to capture business from a weary client.  A certification can make you stand out from other professionals who might be charging less money.  Below is a list of industry certifications along with the association that gives it.

–  Certified Association Executive – www.asaenet.org

–  Certified Meeting Professional – www.conventionindustry.org

–  Certified Hospitality Marketing Executive – www.hsmai.org

– Certified Special Events Professional – www.ises.com

– Certification in Meeting Management – www.mpiweb.org

– Certified Speaking Professional – www.nsaspeaker.org

– Certified Incentive and Travel Executive – www.site-intl.org

If I missed any let me know by leaving a comment.

Joshua Gair – Impact Entertainment Services

www.impactentertains.com

Unique Event Marketing Examples

Here are some unique real world event marketing examples.  Perhaps you can adapt ideas from them to help develop your own ideas.

1.  Wise potato chips set the world record for most chips crunched at the same time at a Mets game this summer.

2.  Southwest Airlines is the latest airline to set up a pop-up in Manhattan theirs being a café-like setting in Bryant Park.

3. Saks Fifth Avenue used a road show geared toward women who are just starting to use makeup.  This is a great way to capture customers in their early stages and keep them loyal.

Joshua Gair – Impact Entertainment Services

www.impactentertains.com

3 Creative Sponsorship Ideas

Here are some unique ways to deliver more value to your sponsors as well as using these to actually secure a sponsor for your event.

1.  Instead of just recognizing sponsors with logo display on a boring PowerPoint, do messaging throughout the day for each sponsor highlighting their business’s philanthropic achievements. It’s engaging and the audience will love it.

2.  Incorporate your sponsor’s logo into the online registration process.

3.  Create a contest for top member-selected sponsors or products to present an “award” at your event.

Joshua Gair – Impact Entertainment Services

www.impactentertains.com

Musical Entertainment Ideas

A great event is one that will appeal to all the senses, and event planners hire bands and musicians to serve as the primary focus or background of an event. What’s great about music is that it appeals to the sense of sound and sight, so two of the five senses are covered.

The following ideas  can certainly be considered, depending on your event theme and budget.

1. Blues

Originating in the deep south and made famous through Chicago, event planners should consider blues bands for theme events with a club atmosphere combined with southern cooking and non-stop dancing all night. B.B. King and Muddy Waters were the pioneers.

Event planners should hire a band with a lead singer and the following instruments:

  • Bass
  • Drums
  • Guitar
  • Harmonica
  • Piano

2. Bluegrass

Bluegrass has a unique, informal sound, and its roots can be found in a combination of folk, blues, celtic, gospel and early country music. A distinctive sound that came into its own around the 1950s, it originated in Kentucky and was later influenced in Arkansas and Tennesse. This style of music is great for outdoor picnics and barbeques, among others.

Event planners should hire a quartet that includes acoustic stringed instruments and vocals:

  • Acoustic guitar
  • banjo
  • bass
  • fiddle
  • mandolin

3. Classical

Event planners hire classical musicians for the appealing sound and ease of placing them anywhere, and they’re great as background or a focal point. And a musician dressed in formal attire is a visually appealing touch of elegance for any event.Classical musicians are hired as duo (2), trio (3), quartet (4), quintet (5), sextet (6), septet (7), octet (8), nonet (9), decet (10) and larger options exist.

  • Brass ensemble
  • Chamber music
  • Classical duo
  • Classical guitar
  • Classical piano
  • Classical trio
  • Harp
  • String quartet: two violins, one violo, one cello
  • Woodwind

4. Country

Country music has a lot of crossover appeal to audiences, and hiring a country or western band is a great hit at outdoor and sporting events. In addition to some of the most compelling lyrics, country music usually incorporates any of the following instruments:

  • Autoharp
  • Banjo
  • Bass
  • Dobro
  • Drums
  • Dulcimer
  • Fiddle
  • Guitar
  • Harmonica
  • Mandolin
  • Piano
  • Pedal steel guitar
  • Washboard
  • Zither

5. Jazz

Jazz music is a successful hit for any corporate event that has a New Orleans theme or to recreate the big band era of the 1940s in a cozy club environment. And there are many styles of jazz, including hot jazz, swing jazz and latin jazz.Event planners have a lot of options with jazz: trio, quartet, quintet, or sextet. Or, if you have the resources, a big jazz band could have 20 or more musicians. In addition to a great jazz singer, instruments include:

  • Accordian
  • Fiddle
  • Flute
  • Guitar
  • Keyboard
  • Mandolin
  • Percussion
  • Piano
  • Saxophone
  • Trumpet
  • Violin

6. Pop and Rock

Pop music grew out of the rock era of the 50s and 60s, and appeals to the largest audience of people. Its style is influenced by rock, country, rhythm & blues and, yes, even disco. Pop bands are hired to encourage singing and dancing all night.

7. Singers

In addition to the various band and music options, another consideration for an event planner is to hire vocalists. Popular options include:

  • A cappella
  • Barbershop quartet
  • Choral group

8. Solo Musicians

For a simple yet elegant touch that is also easier on a budget, event planners can hire a solo artist to create mood and background music at any point in time for a program. Classic options include the following:

  • Acoustic guitar
  • Banjo
  • Cello
  • Flute
  • Guitar
  • Harp
  • Percussion
  • Piano
  • Violin

9. Soul and Motown

Originating in the 1950s in Detroit, soul music was popularized by Aretha Franklin, James Brown, Diana Ross and the Supremes, Smokie Robinson, Stevie Wonder, Tina Turner and others. And soul music is great to engage a crowd for an evening party. Soul has been influenced by many styles of music, including country, gospel and jazz.

Event planners should consider hiring a four member band with a great lead singer and the following instruments:

  • Bass
  • Drums
  • Guitar
  • Harmonica
  • Piano

10. World Music

World music offers an excellent touch for nearly every program. In addition to vocalists, sounds include:

  • Celtic: Bagpipes, banjo, fiddle, flute, harp and mandolins.
  • Greek: Bouzouki and guitar.
  • Hawaiian: Slack key guitar, steel guitar, ukulele and dancers.
  • Klezmer: bass, clarinet, cimbalom, saxophone, trumpet, violin and vocalist(s).
  • Latin: Conga drums, maracas, piano, saxophones, trombones, trumpets and upright bass.
  • Reggae: Bass drums, drums, guitar, steel pans, and percussion instruments.
  • Joshua Gair – Impact Entertainment Services

    www.impactentertains.com

    10 Celebrity Acts Under $25,000

    These days more and more clients are asking for affordable celebrity talent ideas.  For that reason, here are a number of acts that can be booked for under $25,000.

    1.  Starship

    2. The Crickets

    3. Chubby Checker

    4. Richard Marx

    5. KC and JoJo

    6. Gloria Gaynor

    7. The Spinners

    8. Otis Day and The Knights

    9. Orleans

    10. Lovin’ Spoonful

    If you would like even more affordable entertainment ideas, celebrity or otherwise, go to my website and contact me.

    Josh Gair – Impact Entertainment

    www.impactentertains.com

    Event Education

    Enjoy this video from Plan Your Meetings.  It has lots of insightful ideas and information that can definitely help you.

    Josh Gair – Impact Entertainment Services

    www.impactentertains.com

    6 Tips on How to Get the Most from Trade Shows

    1.  Target 5 important people in your industry that you want to get to know.  Seek them out and develop a deep relationship with them.  These could be big potential customers, CEO’s, etc…

    2.  Be a team and split the responsibilities.  If more than one person is attending from your company, split up and assign responsibilities.

    3.  Attend seminars and lectures where you can network with your customers and prospects.  Sitting next to the right person in a seminar can be very beneficial.  If you meet a prospect or customer, ask what seminars they plan to attend and make sure to go as well.

    4.  Stay at the main hotel of the trade show.  Be in the middle of what’s happening.  It may cost more money, but it is definitely worth it.  You save time on travel and can network longer and more effectively.

    5.  Do not talk with fellow employees and friends.  It is a waste of time and money.  You are there to network, never forget that.

    6.  Get to know the people you are talking to by asking creative questions such as, “How did you get started in this business?”  This works because people love to talk about themselves and helps you to be remembered.

    Joshua Gair – Impact Entertainment Services

    www.impactentertains.com

    3 Ways to Negotiate Audio Visual

    1.  Ask for a guarantee that the final bill won’t exceed the estimate by more than 10%, unless you have authorized changes.

    2.  Ask for a schedule of power and rigging fees.  These can often be negotiated and are easily overlooked.

    3.  Watch for and get rid of a “liquidated damages” clause in your facility or hotel contract.  If you are bringing in your own AV provider, an in-house preferred supplier may want something like 5 percent for “lost opportunity” when you don’t select them.

    Joshua Gair – Impact Entertainment Services

    www.impactentertains.com