Facebook is a great tool to utilize when planning your next event. Check out some tips on how best to maximize a Facebook page in conjunction with events.
1. Be genuine. When customers feel they are spoken to with authenticity by the brand, they have no problem expressing their affiliation to that brand. Speak like a person talking to another person having a conversation, not like a corporation.
2. Cross promote. If you have a blog, Youtube page or other online asset, link them into the Facebook page to keep the content fresh. Leverage what you are already doing and drive more people to your Facebook page.
3. Measure the results. Facebook offers an analytics package that measures the demographic breakdown of page visitors, traffic numbers, page views, and more. This is a great tool to help you get better results from future campaigns.
Joshua Gair – Impact Entertainment Services