1. Call your local radio station or local TV news network and make a pitch for an ongoing teaching series about how to put together great social events and/or business events. You would be the host and this positions you as an expert and gives you instant credibility. Each series would focus on a different topic in regards to planning an event.
2. Instead of giving out sales brochures to customers who ask for information about you and your company, give them educational material that they will keep. Give free tips, expert advice and more. This kind of information will not go into the trash and when they do need your services, they will know just who to call.
3. Find out your customer’s birthdays when you first start doing business with them. When the time comes, make a phone call to wish them a happy birthday. This goes a long way, since almost no one does it anymore. Do not make it a sales pitch, just a courtesy call to show you care. It will pay off in the long run and deepen your relationship beyond business.
4. Call a local community college and ask if they have interns looking to get experience in event and meeting planning. Students can be a great source of energy, help and more, and best of all they are free.
Joshua Gair – Impact Entertainment Services