On October 28th, there will be a tribute movie about Michael Jackson coming out. It will only be in theatres for 2 weeks, which not only makes you want to go see it, but it’s also a brilliant marketing gimmick. How can we apply this to the meetings and events industry? Well, for starters you want to make sure you are creating excitement around your events. Only you will know the truth to that question. Some ways to add excitement to your event or meeting is to add local or celebrity entertainment, big prizes, contests, outrageous marketing to get attention by the media, unique theme ideas and much more. Another take away from the Michael Jackson movie coming out is that they are capitalizing on a hot news item/personality. Now I am not suggesting that you do an event around someone famous who died, duh! Rather, how can you tie your event in with a hot news item, trend, story, etc… How about giving out t- shirts with controversial quotes on a hot topic to your attendees, asking them to donate to a new charity, the ideas are endless as long as you don’t limit yourself.
By the way, check out the trailer for Michael’s new movie below.
Joshua Gair – Impact Entertainment Services