One of the best ways to boost attendance at an event is to give your attendees a way to connect, before, during and after the event in order to enhance their overall experience. You can use social networks like Twitter, Facebook, Linkedin, and Myspace, but do not forget sites such as Flickr which allows you up upload photos from the event and share them with everyone. Twitter can be used at an event is get instant feedback about what the attendees think about the event and how you can improve it. You can also set up a Youtube channel to post video clips of attendees talking about their experiences at your event and then use those videos to sell other people on the event in the future. A video testimonial is much more powerful than a written one. You want to set up communities online and off to give a better event overall, but remember, you CAN NOT create a community, you can only find one that exists already or will be forming and offer them a better way to organize themselves.
Joshua Gair – Impact Entertainment Services