Selling the Event or Meeting With Your Words

Often times when planners look to sell their event to their client or even the general public, word choice can play a great role in determining the outcome of the sale.  Word choice is not something you hear about much in sales or the events or meetings industry either.  Planners tend to focus on the visual aspect with beautiful pictures, portfolios, videos and more.   This is perfectly understandable since we are a visual industry and we are selling our concepts.  However, the right visuals put together with the right words and phrases can make the sale that much easier.  Here is a nice list of words and phrases to describe various messages for you to use in your event and meeting proposals, pitches, ads and more.

Invitations

Dear Patron of the Arts, Welcome to…, Greetings!, You are cordially invited…, A personal invitation…, We request your presence…, Get ready to enjoy…

Distinguished

The Nation’s Leading…, Renowned, The Most Imitated, of high repute, high ranking, has won accolades, illustrious, noteworthy, prominent, the leader in…

Fun

Live it up!, let yourself go, get away from it all, revelry, carefree, festive, indulge yourself, escapades, just for laughs…

Stylish

glamorous, smashing, high society, in vogue, trendy, sleek, sophisticated, dashing, well tailored, dressed to kill, distinctive, tasteful, sassy, all the rage…

Joshua Gair – Impact Entertainment Services

www.impactentertains.com

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s