There are a number of ways to drive attendance at an event, party, convention and more. A popular way is to tie the event in with a great creative theme such as wild west, 80’s and others. This a great way to go, but often times planners have a hard time coming up with something truly innovative and new. Many themes have been done before and some are not even all that exciting. That said, there is a great website, called www.chases.com where you can search by the month for offbeat and novel holidays to tie your event in with or create a theme from. The more unique the holiday or ocassion you partner with, the better chance you have of media exposure too. You can take a look at the hard copy of Chases at your local library in the reference section.
Josh Gair – Impact Entertainment