According to a Penton research survey that polled 9,007 event planners at companies with more than 200 employees, 30.3% said they would increase event spending, 20.4% said they would be decreasing event spending, while 49.3% said that the amount would stay about the same. Of course, this kind of data only matters if you beleive statistics. You know the old saying. There are lies, damn lies, and statistics. One thing is for certain, companies will be looking for a bigger ROI than ever before and creativity will be paramount. Now more than ever, there is more competition looking to attract consumers attention. Events are a fun and out of the box way to engage them. Events do what other marketing strategies can’t. They interact on a personal level, face to face, allow for instant feedback, and almost unlimited creativity and they are almost impossible to ignore if done right. Those things cannot be said about a display ad, a direct mail piece, or other marketing. So, whether you think budgets are going to be cut or not, keep on coming up with new ideas and innovations and continuously offer them to companies and I think you will be surprised at the results. Remember, even when a company says there is no budget for something, when the idea is compelling enough, they can often find the money.
Joshua Gair – Impact Entertainment