People often wonder why a company would spend big bucks to bring in live celebrity entertainment, and what the benefit or result is, if there is any. There a number of occasions where it is appropriate to book a big name act for a company event. Some include an employee party, holiday party, annual conference or convention, sales meeting, product or service launch, customer appreciation event and more. Corporations often spend hundreds of thousands if not, millions of dollars to bring in A list talent. The benefits or results can be, improved employee morale, an energized staff, higher sales numbers, happier and more loyal customer, media buzz for a new product or service, to make a splash at a trade show in their industry and on and on. All are valid reasons. Some people would ask why this cannot be done with local talent instead of celebrities. Often times, it is done with local talent, but when the company wants to really make a big deal or put on a great show for their guests, celebrities win, hands down.
Joshua Gair – Impact Entertainment