1. Make sure you do not have all of your business concentrated in one or a few sources, clients, venues, etc. It’s now more important than ever to have multiple streams of income for your business to be sustainable in this economy. Are you diversified?
2. Look at your database of clients. Are there any clients that you have not talked to or dealt with in a long time? Call them up and rekindle that relationship. It could prove very beneficial in the future or even the short term.
3. Use social networking websites targeted to the events industry and build up your network of contacts to get business. This is free and allows you to network without leaving your office. Check out www.I-meet.com
4. Create strategic referral alliances that can consistently send leads your way. If you are an events or meeting planner, you may want to create a partnership/friendship with an events center.
5. Go to your very best clients or friends in the industry and ask them for a referral for a particular kind of client you want to work with, or if there is someone you are trying to get in with, see if they have a contact that can put you in touch with them. Be sure to reward you client or friend for the referral with a small gift such as a box of chocolates.
Hope this helps, and hang in there!
Joshua Gair – Impact Entertainment